When to include detail shots with your real estate listing

Let’s talk about detail photos as a part of your real estate listing’s online presentation.  Homes for sale with high quality finishes are perfect candidates for detail shots.  These unique, popular, high value upgrades and amenities are often overlooked in typical listing photos. Detail shots can bring into focus the unique beauty and charm of the property being sold.

A listings appeal can be greatly enhanced by including close-ups of these  details worthy of special presentation. For example, a gourmet kitchen sink and faucet is an attractive feature to a buyer who loves to cook at home.  Buyers seeking these features will appreciate these close up shots.

Including a demonstrative shot of an otherwise overlooked detail, such this high-end audio and video system (included with the property) is stored within a custom cabinet. This valuable feature might otherwise be overlooked in a typical wide angle real estate photo.

You’ve heard the expression: the design is in the details. Detail shots complete the picture. These photos are a useful way to give potential buyers the full picture of a property, create excitement and buzz, and will ultimately lead to multiple great offers for the seller, often above asking price!

How to book

Please contact us and include the following info:

  • Street Address including city
  • Square footage
  • Ask for the detail shot upgrade
  • Preferred Date /time options for shoot
  • Will the agent meet photographer at property, or will key/code be provided?

Twilight Photography for Real Estate

When marketing real estate properties online, the quality of the photography you select has significant impact upon the sale price and the time on market.

Grab the attention of potential buyers while showcasing your property’s unique features with a twilight photography upgrade.

Exterior images of your property are taken just after the sunset, allowing the interior lighting of the home to shine through the windows, beautifully balanced against the soft glow of the evening’s sunset.

This balance of light, set against a dynamic sunset sky, creates an ideal image that is sure to make an impact on potential buyers.

How to book

Please contact us and include the following info:

  • Street Address including city
  • Square footage
  • Ask for the Twilight upgrade
  • Preferred Date /time options for shoot
  • Will the agent meet photographer at property, or will key/code be provided?

COVID-19 and Greenville’s Stop the Spread Order

According to Greenville’s “stop the spreadorder, and clarified by Mayor P.J. Connelly, professional photographers are deemed essential services as it relates to real estate. Through April 29, we will only be shooting interiors of vacant (completely unoccupied) homes, but are still offering drone shoots, exteriors, and twilight shoots. Please schedule as normal if it is a vacant home, or contact us if you would like an exterior-only service. We hope that this will only last through April 29, but we will be following city, county and state guidelines.

This is a very risky time for everyone and we want to be sure that the decisions we make are helping the local real estate industry and keeping everyone involved healthy. Although it is not a substitute for professional photography, we are also open to offering photo editing for your cell phone or DSLR photos – please contact us for details on this.

How to book

Please contact us and include the following info:

  • Street Address including city
  • Square footage
  • List the package you wish to purchase
  • Preferred Date /time options for shoot
  • Will the agent meet photographer at property, or will key/code be provided?

Remember, we have made modifications to our home prep guide. See these changes here

Related Posts:

Show more and save money with these special pro-rated packages!
We are making some changes to our MLS photo/video sessions
Leverage media tour webpages to drive sales
Get noticed, show more, sell faster!

We are making some changes to our MLS photo/video sessions

Due to the increasing health risks posed by COVID-19 exposure, we are making some changes to how we are conducting our real estate photo and video shoots for the foreseeable future.

First of all, we appreciate the delicate balance between taking precautions to reduce possible exposure to the virus and keeping business moving forward. We appreciate the difficult position that this crisis has put us all in. We love serving our clients and being a part of their success. Nothing makes us happier! However,  we have all felt the impacts of this current disruption. Public health must come first. Therefore, after very careful thought and consideration we have put together the following changes to how we will be working with you until the health threat has passed.

1) We are taking steps to keep from inadvertently bringing contagion into our client’s properties. Before and after every photo/video session we carefully wash our hands with soap and water, as well as sanitizing our equipment before and after every shoot. We are wearing new protective gloves and replacing these after every session. We began this practice March 16th.

2) Beginning immediately we will only accept new appointments for photo/video sessions for unoccupied properties. That means if anyone is currently living in the property, we will NOT be shooting in that property. We will no longer be booking any a new appointments within occupied properties until further notice. For those photo and video sessions that have already been booked, we will gladly honor those bookings and ask that the occupants not be present for the duration of the photoshoot. We understand that this may be an inconvenience, but we must insist on this precaution. If occupants are present at time of booking and are unwilling/unable to leave, we will be forced to either cancel the booking or reschedule for a time that they will be able to be absent for the duration of the session.

3) We request that the property be prepared before we arrive for the shoot (lights on, fans off, blinds/shutters/curtains open, etc.) We will be shooting the property as is, and will not be handling light switches, blinds, or door knobs. In addition to the prep list items provided below, please have all interior doors open to all rooms ready to photographed. If a door is closed, we will take it to mean that that space behind the door is not intended to the photographed. The goal is to minimize exposure to the virus that may be present. There will be no reshoots due to properties not being properly prepared.

4) We also ask that homeowners wipe down / disinfect exterior door knobs prior to our arrival. The less we have to handle, the smaller the chance contagion might be transferred.

5) Occupants are asked to be off premises before our arrival. We ask that a key or lockbox code be provided, or the agent may be present to unlock the property upon our arrival.

We love working with you and your sellers. These are difficult policies, but the threat is real and the number of infections is expected to exponentially increase in the days and weeks to come. We hope that by doing our part, we can contribute to the fight against this virus, while doing what we can to continue serving our clients.

Modified Real Estate Photography Prep Checklist 

PRIOR TO SESSION

  • All lights ON (inside and outside); Replace broken/missing bulbs
  • All ceiling fans OFF
  • All blinds/shutters/curtains open or pulled up
  • Toilet seats closed
  • Personal care items not visible
  • Trash/recycle bins not visible
  • No cars in driveway
  • Children, pets, and pet items put away
  • Photos of people put out of view
  • Wipe down / disinfect exterior door knobs
  • Please have all interior doors open to all rooms ready to photographed
  • Occupants are asked to be off premises before our arrival. We ask that a key or lockbox code be provided prior to our arrival, or the agent may be required to unlock the property upon our arrival.

Leverage media tour webpages to drive sales

Ingage’s media tour webpages can magnify your listing’s impact through storytelling! Ingage utilizes the Adobe Spark platform to create stunning visual presentation webpages of your listings, which include: photos, videos, graphics, videos and web links. These custom designed webpages can be embedded inside your existing website (or blog) and shared with your interested buyers via social media, email or text.

Check out this media tour we created for the Stancill Realty Group of Keller Williams Points East.

Whispering Winds Farm

If this kind of presentation tool interests you, contact us today to discuss your project. Ingage is offering these media tour webpages (for a limited time) as a $15 add-on to any of our photography packages.

Call (252) 751-1717 to schedule a shoot, or schedule a free consultation.

Read more about our real estate marketing services: Get noticed, show more, sell faster! 

Own your niche!

If your brand is like most, you want it to be top dog in your particular market niche. You might be looking for an advertising agency partner to help you achieve that goal and stay there. Choosing a firm is not easy, and there are many factors to consider. Experience in your particular industry is most likely at the top of your list.

At Ingage, it’s our job to understand you and your business. Getting to know how business works in your particular niche is key to a successful marketing effort. Hiring a marketing firm with knowledge and experience of success in your area of business is a key indicator of your campaign’s success!

Our team members possess a broad background of service in a variety of markets, including: engineering, entertainment, financial services, food service, government, health care, higher education, information, local and state government, manufacturing, not-for-profit organizations, pharmaceuticals, professional and business services, real estate, religious organizations, retail and wholesale trade, science and technology, telecommunications, as well as travel and tourism. If you don’t see your particular market listed here, call us and ask for our full list.

Not only do they possess the experience necessary to succeed, but their work has earned dozens of awards and accolades, and can be seen all over eastern North Carolina and beyond.

Got questions? Ask us how we can help you “own your niche”!

Related Links:

What services we offer

View selections of our previous work

It’s what we do

As a full-service agency, we strive to meet our customers needs throughout the brand-building life-cycle. This requires knowledge, experience and talent to provide quality services. These include, but are not limited to, the following:

BRAND STRATEGY

Brand Auditing • Brand Roadmaps • Research & Analysis

BRAND IDENTITY

Color Palette • Corporate Identities • Corporate Type Selection • Letterhead Packages • Logos • Naming • Personality & Voice • Social Media Handles & Hashtags • Taglines • URLs • Visual Style

BRAND GUIDELINES

Brand Playbooks • Brand Extension • Buildout/Collateral • Formatting Standards • Graphic Standards • Key Messaging • Signage & Wayfinding • Templates • Type Standards • Written Standards

MARKETING

Business Planning • Industry Analysis • Product & Audience Testing • Product Placement • Research • SWOT Analysis

PUBLIC RELATIONS

Community Engagement • Event Planning • Event Promotions • Focus Groups • Fundraising • Industry Expert Management • Long and Short-Lead Media • Newsletters • Press Releases • Social Media Planning • Speechwriting

ADVERTISING

Creative Brief, Concept • Demographics & Psychographics • Production & Deliverables • Project/Campaign Management • Road Map, Plan, Campaign Time Table • Target Markets • Traditional & New Media Planning, Buying & Production

PRINT, SIGNAGE, PACKAGING

Banners • Billboard • Brochures • BRM/CRM Direct Response Mailers • Business Cards • Custom Designed Templates for Microsoft Office • Data/Sec Sheets • Envelopes • Exhibit Design • Exhibit Fabrication & Production • Exhibit Media Advertising • Exhibit Support Materials • Folders • Labels/Stickers • Lawn Signs • Letterhead • Newsletters • Package Prepress • Packaging Mockups • Postcards • Posters • Product Catalogs • Product Packaging • Prospectus • Rack Cards • Vehicle Graphics & Wraps

AUDIO/VIDEO

Audio Recording and Mastering • Broadcast Quality Radio Commercials • Broadcast Quality TV Commercials • CD/DVD/VCD-Rom Development • Direction • Interview Facilitation • Lighting Design • On-Screen Talent Casting • Podcast Production • Post Production Effects • Presentation Video Production • Production Management • Promotional Videos • Scriptwriting • Set Design • Set Fabrication • Social Media Video Production • Sound Effects & Music Bed Production • Storyboarding • Talent Recruiting • Video Editing • Voice Actor Casting

MULTIMEDIA

DVD/Blu-Ray Development • Kiosk Content & Production • Presentation Slide Decks • Trade Show Presentation Loops • Training Materials • Web Enabled Content Distribution

SOCIAL MEDIA, CONTENT MARKETING

Blog Writing & Editing • Content Plan Management • Engagement Management • Graphic Production • Planning, Writing & Scheduling • Polls and Surveys • Social Market Research • Social Personas

WEB

Blog Creation • Domain Name Registration • E-Commerce • Search Engine Optimization • Site Content Management • Streaming Media • Testing & Quality Control • Programming • Responsive Design • User Interface Design • Web Hosting

Call (252) 751-1717 and schedule a free consultation. We would love the opportunity to meet with your team and discuss these services and products further!

Worth 1,000+ words

A picture is worth a thousand words, but sometimes a photo just isn’t enough. Sometimes your brand’s story needs a personality or dynamic that goes beyond what can be shown in a photo and is best told through illustration.

Illustration has a wide variety of styles and applications, and there is a technique to fit almost any type of visual need. Illustration adds an authentic, artful touch to your message and it offers a flexibility that allows you to communicate in a vividly conceptual way.

Call (252) 751-1717 and schedule a free consultation.


Come visit us during the Down East Holiday Home Show, November 1-4, 2018.

We will be located at the In Bloom Studios booth (No. E-6), inside the expansion space of the Greenville Convention Center, 303 Greenville Blvd SW, Greenville, North Carolina

* Please note that this work was created by our founding partners prior to the formation of Ingage Advertising Agency, and the contents are owned by their respective copyrights. Ingage Advertising Agency was not responsible for any aspect of the work shown.

Get noticed, show more, sell faster!

Photography and Marketing that Sells!

The importance of standing out in a crowded market is critical to getting noticed and making a sale. Our photography will get your residential listing, design, or product noticed.

Real estate agents and sellers love us because our images drive more showings and bring better contracts at a faster rate.

Designers, builders, and architects love us because we capture the form, function and art in what they have created and help them communicate that to their customers, which drives sales and increases profits.

Not only are we a photography service bureau, we are a full-service marketing firm. We stand ready to assist you with all your marketing needs, including: branding, advertising, graphic design, video production, copy writing, and the list goes on.

MLS listing photography starts at $125.00 per property! Referral discounts also available. Design and Architectural licensing available!

Call (252) 751-1717 to schedule a shoot, or schedule a free consultation.

Show, don’t tell

Graphic design is, at its core, the art of visual communication. It is the intentional weaving of images and typography into visual material that creates an impression, sells a concept, relates information, or influences opinion. The messenger, as they say, is usually seen before the message is ever heard. 90 percent of the information that we receive is visual, making it the most abundant—and most immediate—way that our brains interpret the world around us.


You have no doubt already witnessed graphic design in so many of its forms that it’s difficult to imagine society without it. Imagine shopping at a store that didn’t have a logo. Or visiting a website with no colors or pictures. Or handing out post-it notes with your phone number instead of business cards. Graphic design is a powerful tool in creating an overall image. Your image is always communicating something about your business and yourself, and that’s something worth investing in.

At Ingage, we have 40-plus years of combined experience in the practice of graphic design. We have cultivated projects from the birth of initial concept sketches to the sight of an illuminated sign, the smell of fresh ink on a brochure, or the launch of a company’s new home on the web. Our hands-on experience with overseeing production allows us to design in a way that gets you the highest impact for your dollar and the strongest foundations for long-term brand-building.

Samples of prior graphic design work.*

We have an award-winning history of creating designs that put our clients’ best foot forward, and we can’t wait to do the same for you.

Call (252) 751-1717 and schedule a free consultation.

* Please note that this work was created by our founding partners prior to the formation of Ingage Advertising Agency, and the contents are owned by their respective copyrights. Ingage Advertising Agency was not responsible for any aspect of the work shown.